The Spanish airline Iberia was planning to launch a tactical pricing strategy in Europe, and as part of this initiative, they were looking for an appealing name for the German market that would capture the excitement and pleasure of traveling.

Initially, the name "Wanderlust" was proposed as an option, but to ensure clearer understanding among German speakers, we ended up selecting "Fernweh Tage," which translates in German to a strong desire or impulse to explore and discover the world. In the designed logos, we aimed to convey the passion for exploring other cultures using visual elements that evoke the act of traveling.