This project was carried out as the Master's Thesis for the Master in Graphic Design studied at BAU (Design College of Barcelona).

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The main objective of this project was the creation and definition of the visual identity for a Catalan company specializing in the production and distribution of high-quality tea and coffee. Under the name "Món", which means "world" in Catalan, this brand positions itself as a leader in the organic industry, committed to promoting local trade, supporting fair trade, and protecting the environment.

 

In this context, every aesthetic decision was made with a strong intention to reflect and convey the aforementioned values. Món's visual identity is characterized by a color palette inspired by natural tones, the use of serene and warm images, simple and direct shapes, as well as the use of organic and recyclable materials. These elements combine to present Món as an authentic brand socially committed to honesty and sustainability.